Iba Maxx Matte Liquid Lipstick Hot Chocolate Infused with Vitamin E Almond Oil Transfer Proof Long Lasting Waterproof Smudge Proof Velvet Matte Finish Highly Pigmented Lightweight Comfortable Non Sticky and Non Drying Lip Makeup

Iba Maxx Matte Liquid Lipstick Hot Chocolate Infused with Vitamin E Almond Oil Transfer Proof Long Lasting Waterproof Smudge Proof Velvet Matte Finish Highly Pigmented Lightweight Comfortable Non Sticky and Non Drying Lip Makeup

Iba Maxx Matte Liquid Lipstick in Hot Chocolate shade is a must-have addition to your makeup collection. Infused with Vitamin E and Almond Oil, it not only provides intense color but also nourishes and hydrates your lips.
Key Features: - Transfer Proof - Long Lasting - Waterproof - Smudge Proof - Velvet Matte Finish - Highly Pigmented - Lightweight and Comfortable - Non Sticky and Non Drying
For whom: This liquid lipstick is perfect for anyone looking for a high-quality, long-lasting lip color that also provides nourishment and hydration to the lips. Whether you're heading to a night out with friends or a busy day at the office, this lipstick will keep you looking and feeling your best.
Pros: - Intense pigmentation - Long-lasting formula - Comfortable to wear - Nourishing ingredients - Transfer-proof and waterproof
Cons: - Limited shade range - May require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets the demand for transfer-proof, long-lasting, and highly pigmented lipsticks in India.	Kantar
Brand Strength	20	18	Established brand with a reputation for high-quality cosmetics in India.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting and transfer-proof lipsticks in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end lipsticks in the Indian market.	Forbes
Competition	10	8	Facing strong competition from other established brands offering similar features in India.	Elle
Use-case Advantage	5	5	Offers a comfortable and lightweight wear experience for all-day use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Highly competitive product with strong brand presence and feature fit in the Indian lipstick market.

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