Iba Long Stay Liquid Eyeliner Jet Black 6 5ml Waterproof Smudge Proof Halal Certified Vegan Makeup

Iba Long Stay Liquid Eyeliner Jet Black 6 5ml Waterproof Smudge Proof Halal Certified Vegan Makeup

Iba Long Stay Liquid Eyeliner in Jet Black is a high-quality eyeliner that is perfect for creating bold and precise eye looks.

Key Features: - Waterproof and smudge-proof formula ensures long-lasting wear - Halal certified and vegan, making it suitable for all users - Comes in a sleek, easy-to-use packaging for precise application

For whom: This eyeliner is ideal for anyone looking for a long-lasting and smudge-proof eyeliner that is also halal certified and vegan.

Pros: - Long-lasting wear - Easy to use - Suitable for those with sensitive skin - Halal certified and vegan Cons: - May need to be reapplied throughout the day for extra longevity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, smudge-proof, halal certified, and vegan align with current market trends.	Vogue India
Brand Strength	20	18	Established brand with positive reputation in India.	Brand Equity
Category Momentum	20	15	Strong demand for eyeliners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	5	Facing moderate competition from both local and international brands.	Business Standard
Use-case Advantage	5	3	Long-lasting formula suitable for all-day wear.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned eyeliner with strong brand and feature fit in the Indian market.

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