Iba Hair Colour for Women Dark Brown 70g 100 Pure Henna Based Powder Sachet Natural Hair Colour Long Lasting with Conditioning Formula Reduced Hair Fall Hair Damage Shine Nourish Hair Free from Ammonia and Other Harmful Chemicals Her

Iba Hair Colour for Women Dark Brown 70g 100 Pure Henna Based Powder Sachet Natural Hair Colour Long Lasting with Conditioning Formula Reduced Hair Fall Hair Damage Shine Nourish Hair Free from Ammonia and Other Harmful Chemicals Her

e is a 100% pure henna based powder hair colour that provides a natural and long-lasting result. The conditioning formula reduces hair fall and damage, while also adding shine and nourishment to the hair.

Key Features:
- 100% pure henna based
- Natural hair colour
- Long-lasting
- Conditioning formula
- Reduced hair fall and damage
- Adds shine and nourishment
- Free from ammonia and harmful chemicals

This product is great for women who are looking for a natural, chemical-free hair colour option that not only colours the hair but also improves its condition. It is suitable for all hair types and colours.

Pros:
- Natural and long-lasting colour
- Conditioning formula improves hair health
- Free from harmful chemicals
- Adds shine and nourishment to the hair

Cons:
- May require multiple applications for desired colour intensity
- Some users may find the henna smell strong
- Dark brown shade may not suit all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting color, reduced hair fall, and damage, meeting consumer needs.	Euromonitor
Brand Strength	20	18	Established brand known for natural and chemical-free hair color solutions.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna-based hair color products.	Retail360
Competition	10	8	Facing competition from other established henna-based hair color brands.	Nielsen
Use-case Advantage	5	5	Addresses the need for natural hair color with conditioning benefits.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and features, facing growing market demand.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—