Hydro Style Flexi Jelly 8fl oz

Hydro Style Flexi Jelly 8fl oz

Hydro Style Flexi Jelly is a versatile hair styling product that offers flexible hold and a natural-looking finish.

Key Features: - Provides long-lasting hold without stiffness - Adds texture and definition to hair - Lightweight formula that doesn't weigh hair down - Can be used on wet or dry hair - Offers heat protection for styling with hot tools

For whom: This product is perfect for those with all hair types looking for a styling product that can create a variety of looks, from tousled waves to sleek updos.

Pros: - Versatile product that can be used for a range of styles - Leaves hair looking and feeling natural - Easy to apply and style with - Offers heat protection for added hair health

Cons: - Some users may find the hold to be too light for their liking - Can leave a slightly sticky residue if too much product is used

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a wide range of styling options suitable for Indian consumers.	GfK
Brand Strength	20	18	XYZ Brand is a well-known and trusted name in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from established and emerging brands in the segment.	Kantar
Use-case Advantage	5	5	Addresses specific hair styling needs of Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Well-positioned hair styling gel with strong brand presence in a growing market.

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