HUBTURE Hair Shadow Powder Stick Root Touch Up Powder Waterproof Hair Filler Pen Thin Hair Black Small

HUBTURE Hair Shadow Powder Stick Root Touch Up Powder Waterproof Hair Filler Pen Thin Hair Black Small

HUBTURE Hair Shadow Powder Stick is a convenient and easy-to-use solution for covering up roots and thinning hair. Its waterproof formula ensures long-lasting coverage, making it ideal for all-day wear.

Key Features: - Waterproof formula - Easy application with powder stick design - Helps cover up roots and thinning hair - Available in black shade for natural-looking results - Small and compact for on-the-go touch-ups

For whom: Ideal for anyone looking to cover up roots or thinning hair, this Hair Shadow Powder Stick is suitable for all hair types and textures.

Pros: - Waterproof formula for long-lasting wear - Easy application with powder stick design - Natural-looking coverage for roots and thinning hair - Small and portable for touch-ups on the go

Cons: - Limited shade options available - May require reapplication throughout the day for optimal coverage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers waterproof and thin hair coverage, meeting consumer needs.	Nielsen
Brand Strength	20	10	Recognizable brand with positive reputation in hair care.	Euromonitor
Category Momentum	20	15	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from established and new brands.	IRI
Use-case Advantage	5	5	Convenient and easy-to-use solution for quick touch-ups.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up powder with good market fit.

Factor	Rating (out of 5)	Notes
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