HOYECL Waterproof Eyebrow Pencil Black Long Lasting Brow Pencil Eyebrow Pen With 4 Tip Hair Like Effect Precise Brow Pen for Eyebrow Make Up Easy to Use and Remove

HOYECL Waterproof Eyebrow Pencil Black Long Lasting Brow Pencil Eyebrow Pen With 4 Tip Hair Like Effect Precise Brow Pen for Eyebrow Make Up Easy to Use and Remove

Key Features: - Waterproof formula for long-lasting wear - 4 tip design for a hair-like effect - Precise application for perfectly defined brows - Easy to use and remove without smudging

For whom: This waterproof eyebrow pencil is perfect for anyone looking to enhance their brows with a natural, defined look. Whether you're a makeup novice or a beauty guru, this easy-to-use pencil is suitable for all skill levels.

Pros: - Long-lasting formula ensures your brows stay in place all day - The 4 tip design creates a realistic hair-like effect - Precise application for a perfectly defined brow shape - Easy to remove without leaving a mess Cons: - May need to be sharpened frequently due to the fine tip design - Some users may find the formula to be too soft, leading to potential smudging - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hair-like effect and ease of use align with current Indian consumer preferences.	Vogue India
Brand Strength	20	10	Brand well-known for quality cosmetics, trusted by Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting eyebrow products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from established and emerging brands in the segment.	Cosmopolitan India
Use-case Advantage	5	5	Addresses need for precise eyebrow shaping with long-lasting results.	Elle India
Final Market Score	100	66/100 (3.30/5)	Hoyecl Waterproof Eyebrow Pencil offers a competitive option in the growing Indian market for long-lasting brow products.

Factor	Rating (out of 5)	Notes
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