Himalaya Pure Expression Kajal Black Matte Finish 0 30g

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Himalaya Pure Expression Kajal Black Matte Finish 0 30g
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Himalaya Pure Expression Kajal offers a strong value proposition in the competitive Indian kajal market.
Rs.135.00 Rs.180.00
Best price from Amazon.in Amazon.in

Details

Himalaya Pure Expression Kajal Black Matte Finish 0 30g

This Himalaya Pure Expression Kajal is a black matte finish kajal that is perfect for defining your eyes and creating a bold look.

Key Features: - Intense black color - Long-lasting formula - Matte finish - Easy to apply

For whom: This kajal is perfect for anyone who wants to enhance their eyes and create a dramatic look.

Pros: - Intense color payoff - Long-lasting formula - Matte finish looks great on all skin tones Cons: - May need to be reapplied throughout the day for maximum intensity

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matte finish and 0.3g size align well with current consumer preferences in India. Retail Today
Brand Strength 20 18 Himalaya is a well-established and trusted brand in India. Brand Equity
Category Momentum 20 15 Growing demand for traditional eye makeup products in Indian market. Mintel
Price Positioning 20 14 Competitively priced compared to similar products in the market. Business Standard
Competition 10 6 Facing competition from both traditional and international brands in the kajal segment. Economic Times
Use-case Advantage 5 3 Versatile product suitable for everyday wear and special occasions. Vogue
Final Market Score 100 76/100 (3.80/5) Himalaya Pure Expression Kajal offers a strong value proposition in the competitive Indian kajal market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0—
Retail Presence0.0—
Price Appeal0.0—
Community Hype0.0—
Festive Sales0.0—
Performance in Climate0.0—

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.135.00 Rs.180.00

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Himalaya Pure Expression Kajal Black Matte Finish 0 30g

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Best price
Rs.135.00 Rs.180.00