Hilary Rhoda Ultra Glow Liquid Highlighter Illuminating Glitter Liquid Highlighter Dewy Finish Cruelty Free Vegan Luminescent Finish Weightless 3 8g Ultra Champagne Shade 03

Hilary Rhoda Ultra Glow Liquid Highlighter Illuminating Glitter Liquid Highlighter Dewy Finish Cruelty Free Vegan Luminescent Finish Weightless 3 8g Ultra Champagne Shade 03

About Product: Hilary Rhoda Ultra Glow Liquid Highlighter is a luxurious liquid highlighter that imparts a beautiful glow to the skin. It is formulated with ultra-fine glitter particles that give a luminous finish to the complexion.

Key Features: This highlighter has a dewy finish that gives the skin a radiant and healthy-looking glow. It is cruelty-free and vegan, making it a great choice for those who prefer to use products that are not tested on animals. The weightless formula is easy to blend and build up for a more intense glow.

For whom: This highlighter is perfect for anyone who wants to achieve a luminous and glowing complexion. Whether you prefer a subtle shimmer or a more intense highlight, this product can be customized to suit your preferences.

Pros: - The ultra-fine glitter gives a beautiful luminescent finish to the skin - Cruelty-free and vegan formula - Weightless and easy to blend - Buildable for a customizable intensity Cons: - The glitter particles may be too sparkly for those who prefer a more subtle highlight - Limited shade range may not cater to all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dewy finish and weightless formula align well with current trend for natural-looking makeup.	Elle India
Brand Strength	20	10	Hilary Rhoda gaining popularity among Indian consumers for quality and ethical products.	Vogue India
Category Momentum	20	15	Growing demand for cruelty-free and vegan beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar cruelty-free highlighters in the market.	Femina
Competition	10	6	Facing competition from established and emerging cruelty-free highlighter brands in India.	Harper's Bazaar India
Use-case Advantage	5	5	Versatile shade suitable for various skin tones, enhancing overall glow.	Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	Hilary Rhoda Ultra Glow Liquid Highlighter in Champagne Shade 03 is well-positioned in the Indian market due to its cruelty-free, vegan formulation and versatile shade.

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