Hilary Rhoda Staying Up Makeup Fixer Infused with Niacinamide Hydrating Refreshing Setting Spray Smudge Proof Makeup Fixer Waterproof Non Sticky Formula 105ml

Hilary Rhoda Staying Up Makeup Fixer Infused with Niacinamide Hydrating Refreshing Setting Spray Smudge Proof Makeup Fixer Waterproof Non Sticky Formula 105ml

Key Features: - Infused with Niacinamide for hydrating benefits - Refreshing setting spray to keep makeup in place - Smudge proof formula for long-lasting wear - Waterproof to withstand any weather conditions - Non-sticky formula for comfortable application
For whom: - Makeup enthusiasts looking for a reliable setting spray - Those with oily skin looking for a smudge-proof option - Anyone needing their makeup to last all day or night
Pros: - Niacinamide helps to hydrate the skin while keeping makeup in place - Refreshing mist helps to set makeup without feeling heavy - Smudge-proof and waterproof formula for long-lasting wear - Non-sticky formula is comfortable to wear all day
Cons: - May need to reapply throughout the day for longer wear - Scent may not be suitable for those with sensitivities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide and waterproof features align with market trends.	Euromonitor
Brand Strength	20	18	Strong brand reputation in the cosmetics industry.	Brandwatch
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Kantar
Competition	10	8	Facing moderate competition from established and emerging brands.	Forrester
Use-case Advantage	5	5	Addresses the need for long-lasting makeup in humid conditions.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the primer segment with competitive pricing and relevant features.

Factor	Rating (out of 5)	Notes
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