Hilary Rhoda Power of Blur Primer Lightweight Silicone Based Matte Finish Oil Control Infused with Vitamin A E Water Proof Smoothening Primer 30ml

Hilary Rhoda Power of Blur Primer Lightweight Silicone Based Matte Finish Oil Control Infused with Vitamin A E Water Proof Smoothening Primer 30ml

Hilary Rhoda Power of Blur Primer is a lightweight silicone-based primer that helps create a smooth and matte finish on the skin. Infused with Vitamin A and E, this primer not only blurs imperfections but also helps to control oil production throughout the day. Its water-proof formula ensures long-lasting wear, making it perfect for all-day use.
Key Features: - Lightweight silicone-based formula - Matte finish - Infused with Vitamin A and E - Helps control oil production - Water-proof formula - Smoothening effect
For whom: Hilary Rhoda Power of Blur Primer is suitable for all skin types, especially those with oily skin or anyone looking to achieve a smooth and matte finish before applying makeup.
Pros: - Lightweight formula - Helps control oil production - Water-proof - Smoothes out imperfections - Long-lasting wear
Cons: - May not work well for those with dry skin - Some may find the silicone-based formula too slippery

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silicone-based, oil control, and water-proof features align with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Hilary Rhoda known for quality beauty products in India.	Brandwatch
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar primers in India.	Retail360
Competition	10	8	Facing strong competition from established primer brands in India.	Elle
Use-case Advantage	5	5	Addresses common skin issues in Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian primer market segment.

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