Herbatint Permanent Hair Color 3N Dark Chestnut

Herbatint Permanent Hair Color 3N Dark Chestnut

Herbatint Permanent Hair Color 3N Dark Chestnut is a natural permanent hair color that provides long-lasting results without damaging your hair. It is free from harsh chemicals like ammonia, parabens, and resorcinol, making it a safer choice for your hair.
Key Features: - Contains herbal extracts like Aloe Vera and Limnanthes Alba - Provides gray coverage - Easy to use at home - Vegan and cruelty-free
For whom: This product is suitable for individuals looking to dye their hair a dark chestnut shade while also caring for their hair's health. It is perfect for those who want a natural hair dye option without compromising on color intensity.
Pros: - Natural ingredients - Long-lasting results - Gentle formula - Easy to apply
Cons: - May require multiple applications for desired color intensity - Limited shade range compared to traditional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers.	IRI
Brand Strength	20	10	Established brand reputation in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing strong competition from other established hair color brands.	Nielsen
Use-case Advantage	5	5	Provides long-lasting color results for dark chestnut shade enthusiasts.	Kantar
Final Market Score	100	66/100 (3.30/5)	Herbatint 3N Dark Chestnut offers a competitive option in the Indian permanent hair color market.

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