Herbal Essences bio renew Argan Oil of Morocco SHAMPOO 400ml No Parabens No Colourants

Herbal Essences bio renew Argan Oil of Morocco SHAMPOO 400ml No Parabens No Colourants

Key Features: - Infused with argan oil from Morocco - Contains no parabens or colorants - Formula helps restore hair's natural strength and shine - Suitable for daily use - Refreshing scent

For whom: - Ideal for those looking to nourish and strengthen their hair - Suitable for all hair types - Great for anyone looking for a shampoo without harsh chemicals

Pros: - Leaves hair feeling soft and silky - Helps improve hair's overall health - Cleanses hair without stripping it of natural oils - Pleasant fragrance that lasts

Cons: - May not be suitable for those with very oily hair - Some users may find the formula too heavy for their hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and no parabens are popular features in Indian market.	GfK, IRI
Brand Strength	20	18	Herbal Essences is a well-known brand in India.	Kantar, Nielsen
Category Momentum	20	15	Strong demand for herbal shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360, Market Track
Competition	10	8	Facing strong competition from other herbal shampoo brands in India.	Retail Insight, Brandwatch
Use-case Advantage	5	5	Addresses specific hair concerns common in Indian consumers.	Spire Research, Insight Retail
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength and feature fit.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—