Hanz de Fuko Gravity Paste 2 oz

Hanz de Fuko Gravity Paste 2 oz

Hanz de Fuko Gravity Paste is a versatile styling product that offers a high hold and matte finish. The paste is water-based and easy to wash out, making it convenient for daily use.

Key features of this paste include its ability to add texture and volume to hair, as well as its ability to mold and shape hair into desired styles.

This product is suitable for anyone looking for a strong hold styling product with a matte finish. It works well for short to medium length hair and is great for creating messy, textured looks.

Pros: Provides a strong hold, matte finish, adds texture and volume, water-based and easy to wash out.

Cons: May be too heavy for some hair types, can be difficult to restyle once dried.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Gravity Paste offers strong hold suitable for Indian hair types.	Product specs, Expert reviews
Brand Strength	20	10	Hanz de Fuko well-known for quality hair styling products.	Brandwatch, Social media
Category Momentum	20	15	Creams, Gels & Lotions growing trend in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium products.	Retail data, Competitor analysis
Competition	10	6	Facing competition from established and emerging brands.	Market research, Retail surveys
Use-case Advantage	5	5	Versatile styling options for different occasions.	Customer reviews, Influencers
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Creams, Gels & Lotions segment in India.

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