Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BROWN 4 gram

Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BROWN 4 gram

This Hairline Powder Stick is a convenient and effective way to touch up your roots and cover gray hairs quickly and easily.

Key Features: - Water-proof formula for long-lasting wear - Comes in a sponge pen for precise application - Filler powder helps to create the appearance of thicker hair

For whom: This product is ideal for anyone looking for a quick and easy solution to cover up roots and gray hairs.

Pros: - Easy to use - Water-proof formula - Creates the appearance of thicker hair

Cons: - May need to be reapplied throughout the day - Color may not match perfectly with all hair shades

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof and easy-to-use features, meeting consumer preferences.	Kantar
Brand Strength	20	15	Established brand with a reputation for hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for root touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from similar root touch-up products.	IRI
Use-case Advantage	5	5	Addresses the specific need for covering gray roots in a convenient way.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up powder with waterproof feature.

Factor	Rating (out of 5)	Notes
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