Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair BLACK 4 gram

This hairline powder stick is a convenient and easy way to touch up roots and cover gray hair. It comes in a waterproof formula, making it long-lasting and resistant to smudging.

Key features of this product include its sponge pen applicator for precise application, its thin hair-friendly formula, and its ability to blend seamlessly with your natural hair color.

This product is ideal for anyone looking to quickly and easily cover up their roots or gray hairs between salon visits. It is suitable for all hair types and colors.

Pros: Easy to use, waterproof formula, precise application, blends seamlessly with hair color
Cons: May need to be reapplied throughout the day for maximum coverage, limited shades available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and easy-to-use features align with consumer preferences	Nielsen
Brand Strength	20	10	Established brands dominate the hair color market in India	Euromonitor
Category Momentum	20	15	Growing demand for root touch-up products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	6	Facing competition from both established and emerging brands in the segment	IRI
Use-case Advantage	5	5	Addresses the specific need for covering gray roots in a convenient way	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up powder with waterproof feature

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—