Vasmol Natural Henna Based Hair Colour 10 gm Natural Black

Vasmol Natural Henna Based Hair Colour 10 gm Natural Black

Vasmol Natural Henna Based Hair Colour in the shade of Natural Black is a convenient and safe way to colour your hair at home. Made with natural ingredients like henna, it not only imparts a rich black colour to your hair but also nourishes and conditions them.

Key Features: - Natural henna based hair colour - Imparts a rich black colour - Nourishes and conditions the hair - Easy to use at home - Safe for all hair types

For whom: Vasmol Natural Henna Based Hair Colour in Natural Black is perfect for those who want to colour their hair without using harsh chemicals. It is gentle on the hair and scalp, making it suitable for all hair types.

Pros: - Natural ingredients - Easy to use - Adds shine and softness to the hair - Safe for regular use

Cons: - The colour may fade faster compared to chemical hair dyes - May require frequent touch-ups for long-lasting results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural black color suitable for Indian hair types.	Nielsen
Brand Strength	20	10	Vasmol is a recognized brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market segment.	GfK
Competition	10	6	Facing competition from other established henna hair color brands.	IRI
Use-case Advantage	5	5	Convenient 10 gm pack size for single-use applications.	Kantar
Final Market Score	100	66/100 (3.30/5)	Vasmol Natural Henna Based Hair Colour 10 gm Natural Black is well-positioned in the growing Indian natural hair color market.

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