Satthwa Organic Indigo Powder 227gm 100 Pure and Natural Indigofera Tinctoria For Deep Rich Black Hair Colour and Covering Greys

Satthwa Organic Indigo Powder 227gm 100 Pure and Natural Indigofera Tinctoria For Deep Rich Black Hair Colour and Covering Greys

Key Features: - 100% pure and natural Indigofera Tinctoria - Deep, rich black hair color - Covers grays effectively - No harmful chemicals or additives

For whom: - Individuals looking for a natural hair coloring solution - Those with sensitive scalps or allergies to chemical hair dyes - People wanting to cover gray hair without damage

Pros: - Safe and chemical-free option for hair coloring - Leaves hair shiny and vibrant - Natural fragrance - Easy to use at home

Cons: - May require multiple applications for desired color intensity - Results may vary based on individual hair type and color - Time-consuming process compared to chemical hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size and purity level for effective hair coloring	IndiaRetailing
Brand Strength	20	18	Established reputation for quality organic hair care products	Brandwatch
Category Momentum	20	15	Growing demand for natural hair color products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic indigo powders	Euromonitor
Competition	10	8	Facing moderate competition from other established organic henna brands	RetailToday
Use-case Advantage	5	5	Specifically formulated for deep black hair color and grey coverage	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and effective formulation for natural hair coloring.

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