Prem Green Dulhan Natural Black Henna Based Hair Color 10 g Pack of 10

Prem Green Dulhan Natural Black Henna Based Hair Color 10 g Pack of 10

- This product is a natural black henna-based hair color designed specifically for brides, hence the name "Dulhan."

- Key features include easy application, long-lasting color, and natural ingredients that are safe for hair.

- This hair color is ideal for brides-to-be who want a natural black hair color for their special day, without the harsh chemicals found in traditional hair dyes.

- Pros: Provides a rich black color, easy to use at home, and contains natural ingredients that are gentle on the hair. Cons: May not be suitable for those with sensitive skin or allergy to henna.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers convenient pack size and natural henna-based formula.	GfK
Brand Strength	20	10	Established brand with loyal customer base in the henna segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar henna hair color products.	Nielsen
Competition	10	10	Facing moderate competition from other natural henna hair color brands.	IRI
Use-case Advantage	5	5	Convenient pack of 10 sachets suitable for multiple applications.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced natural henna hair color with good market potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—