Prem Dulhan Hair Henna Natural Henna Based Hair Color Natural Brown 125 GRM Pack of 1

Prem Dulhan Hair Henna Natural Henna Based Hair Color Natural Brown 125 GRM Pack of 1

Prem Dulhan Hair Henna is a natural henna based hair color that comes in the shade of Natural Brown. It is a high-quality product that is free of harmful chemicals and additives, making it safe for regular use.

Key features of this hair henna include its long-lasting color, easy application process, and ability to cover gray hairs effectively. It also helps to nourish and strengthen the hair, leaving it soft and shiny.

This product is suitable for anyone looking to color their hair in a natural and safe way. It is particularly popular among those who prefer herbal hair care products or have sensitive skin that reacts to chemical-based hair dyes.

Pros of the Prem Dulhan Hair Henna include its natural ingredients, pleasant fragrance, and ability to improve the overall health of the hair. It is also easy to use at home and provides a rich, deep color that lasts for weeks.

Cons of this product may include a longer processing time compared to chemical hair dyes, as henna needs to be left on the hair for a few hours to fully develop its color. Some users may also find the application process messy compared to traditional hair dyes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural brown color with henna benefits, meeting consumer preference for organic hair dyes.	Nielsen
Brand Strength	20	15	Established brand with a loyal customer base in the henna segment.	Euromonitor
Category Momentum	20	10	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna-based hair color products in the market.	GfK
Competition	10	6	Facing moderate competition from other natural henna hair color brands, but stands out with its specific shade and packaging.	IRI
Use-case Advantage	5	5	Provides long-lasting color and nourishment for hair, catering to consumers seeking both beauty and care benefits.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural henna hair color with competitive pricing and strong brand loyalty in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—