Aequo Organic Hair Colour Salon Pack Cream Hair Colour 1N Jet Black for Men and Women 120 ML Natural Long Lasting Permanent Color for Hair Beard Mustache 100 Grey Coverage PPD Ammonia Free Pack Of 1

Aequo Organic Hair Colour Salon Pack Cream Hair Colour 1N Jet Black for Men and Women 120 ML Natural Long Lasting Permanent Color for Hair Beard Mustache 100 Grey Coverage PPD Ammonia Free Pack Of 1

Key Features: - Organic hair colour made with natural ingredients - Long-lasting permanent color - Suitable for both men and women - Provides 100% grey coverage - PPD and ammonia-free formula

For whom: This hair colour is perfect for individuals who want a natural and organic alternative to traditional hair dyes. It is suitable for both men and women looking to cover grey hair while also caring for their hair and scalp.

Pros: - Made with organic ingredients - Provides long-lasting color - Covers grey hair effectively - Ammonia and PPD-free formula is gentle on hair and scalp

Cons: - Limited shade range available - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting color with 100% grey coverage.	IndiaRetailing
Brand Strength	20	18	Established reputation for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair colors.	Euromonitor
Competition	10	8	Facing competition from other established organic hair color brands.	BusinessToday
Use-case Advantage	5	5	Versatile application for hair, beard, and mustache.	RetailToday
Final Market Score	100	76/100 (3.80/5)	Strong brand with good fit in growing organic hair color market.

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