Patanjali Kesh Kanti Herbal Mehndi 20g Natural Black Pack of 6

Patanjali Kesh Kanti Herbal Mehndi 20g Natural Black Pack of 6

The Patanjali Kesh Kanti Herbal Mehndi is a natural black henna hair dye that is made with herbal ingredients. It is free from harmful chemicals and provides a safe and gentle way to color your hair naturally.

Key Features:
- Made with herbal ingredients
- Natural black color
- Free from harmful chemicals
- Conditions and nourishes the hair
- Comes in a pack of 6 for multiple uses

For whom:
This herbal mehndi is suitable for anyone looking for a natural way to color their hair black. It is especially beneficial for those with sensitive scalps or allergies to chemical dyes.

Pros:
- Safe and natural alternative to chemical hair dyes
- Conditions and nourishes the hair
- Long-lasting color
- Comes in a convenient pack of 6 for multiple uses

Cons:
- The color may not be as intense as chemical dyes
- Application process can be time-consuming

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural black color with herbal ingredients, aligning with market preferences.	India Retailing
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna products in the market.	Business Standard
Competition	10	8	Facing competition from both traditional and new herbal henna brands in India.	Economic Times
Use-case Advantage	5	5	Convenient pack of 6 for regular users, enhancing value proposition.	Retail Today
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering, but faces pricing and competition challenges in the Indian henna market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—