Nisha Nature Mate Henna Based Hair Colour for Women Men No Ammonia 100 Herbal Protection Original Black Hair Colour 60g Pack of2

Nisha Nature Mate Henna Based Hair Colour for Women Men No Ammonia 100 Herbal Protection Original Black Hair Colour 60g Pack of2

Nisha Nature Mate Henna Based Hair Colour is a natural hair dye made without any ammonia, providing a safe and gentle coloring experience. It is enriched with herbal ingredients that help nourish and protect the hair while coloring, giving you a vibrant and long-lasting shade.

Key Features: - No Ammonia: Gentle on hair and scalp - 100% Herbal Formula: Enriched with natural ingredients - Original Black Hair Colour: Provides a deep and rich black shade - 60g Pack of 2: Economical and convenient for multiple uses - Long-lasting: Stays vibrant for weeks

For whom: This hair colour is suitable for both men and women who want to color their hair without the harsh chemicals typically found in traditional hair dyes. It is ideal for those looking for a natural and herbal alternative to synthetic hair colors.

Pros: - Natural ingredients provide gentle coloring - Nourishes and protects the hair - Long-lasting shade - Economical pack of 2 for multiple uses

Cons: - May require multiple applications for desired color intensity - Strong herbal scent may be overpowering for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers herbal protection and original black color, meeting consumer preferences for natural and traditional hair colors.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the henna hair color segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar henna hair color products in the market.	Retail360
Competition	10	10	Facing moderate competition from other henna-based hair color brands offering similar benefits.	Business Standard
Use-case Advantage	5	4	Suitable for both men and women, catering to a wider target audience.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Nisha Nature Mate Henna Based Hair Colour holds a strong position in the growing Indian henna hair color market.

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