HM Herbal Me Dark Brown Natural Hair Color 200gm CERTIFIED 100 Natural by Ecocert Greenlife France

HM Herbal Me Dark Brown Natural Hair Color 200gm CERTIFIED 100 Natural by Ecocert Greenlife France

This HM Herbal Me Dark Brown Natural Hair Color is made from 100% natural ingredients and is certified by Ecocert Greenlife France. It ensures a healthy and gentle coloring experience for your hair.

Key Features: - 100% natural ingredients - Certified by Ecocert Greenlife France - Dark brown color - Gentle and safe for use on hair

For whom: This natural hair color is suitable for individuals looking for a chemical-free hair coloring option. It is ideal for those with sensitive scalps or allergies to synthetic ingredients.

Pros: - Natural ingredients provide a safe coloring option - Dark brown color gives a rich and vibrant look to hair - Certified by Ecocert Greenlife France for authenticity

Cons: - May require multiple applications for desired color intensity - Results may vary based on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades and is certified 100% natural by Ecocert Greenlife France.	Vogue, Femina
Brand Strength	20	18	Established brand with a reputation for natural and quality products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other natural hair color brands in the market.	Retail Today, India Retailing
Competition	10	8	Facing competition from both established and emerging natural hair color brands.	Cosmetics Business, Beauty Monitor
Use-case Advantage	5	5	Easy application process suitable for home use.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand with a diverse shade range and competitive pricing in a growing market.

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