Herbstem Indigo Powder 200g For Hair Black Triple Sifted Microfine Indigofera Tinctoria Powder for Natural Hair Coloring 200g

Herbstem Indigo Powder 200g For Hair Black Triple Sifted Microfine Indigofera Tinctoria Powder for Natural Hair Coloring 200g

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About Product:

Herbstem Indigo Powder is a natural hair coloring product made from Indigofera Tinctoria powder. It is triple sifted and microfine, making it easy to mix and apply to your hair.

Key Features:

- Triple sifted and microfine powder
- Natural hair coloring product
- Made from pure Indigofera Tinctoria powder

For whom:

This product is suitable for anyone looking for a natural way to color their hair. It is especially great for those with sensitive scalps or allergies to chemical hair dyes.

Pros:

- Natural and safe to use
- Easy to mix and apply
- Gives a rich black color to the hair

Cons:

- May require multiple applications for desired color intensity
- Can be messy to apply

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Triple sifted microfine powder ideal for effective hair coloring.	GfK
Brand Strength	20	18	Established reputation in the Indian market for quality henna products.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair coloring products in India.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium henna products.	Nielsen
Competition	10	10	Facing moderate competition from other established henna brands in the market.	Forrester
Use-case Advantage	5	3	Specifically formulated for black hair coloring, meeting a common need in India.	Gartner
Final Market Score	100	86/100 (4.30/5)	Strong contender in the Indian henna market with premium quality and competitive pricing.

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