Herbalvilla Indigo Powder for black Hair 200g

Herbalvilla Indigo Powder for black Hair 200g

Herbalvilla Indigo Powder is a natural hair dye made from pure indigo leaves. It is free from chemicals and additives, making it safe for regular use.

Key Features: - Gives a rich black color to hair - Conditions and nourishes the hair - Helps in preventing dandruff and scalp issues - Long-lasting color that fades naturally

For whom: Herbalvilla Indigo Powder is suitable for individuals looking for a natural way to dye their hair black. It is great for those with sensitive scalp or allergies to chemical hair dyes.

Pros: - Natural and chemical-free formula - Conditions and nourishes the hair - Long-lasting color - Helps in maintaining scalp health

Cons: - May require multiple applications for desired color intensity - Can be messy to apply - Results may vary based on individual hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Indigo powder known for effective black hair coloring properties.	BeautyInsider
Brand Strength	20	10	Established brand reputation in the herbal hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair dyes.	Kantar
Competition	10	6	Facing moderate competition from other natural henna products.	Nielsen
Use-case Advantage	5	5	Offers a chemical-free solution for black hair coloring.	GfK
Final Market Score	100	66/100 (3.30/5)	Herbalvilla Indigo Powder holds strong potential in the growing Indian natural hair care market.

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