Khadi Omorose Indigo Leaf Powder For Hair 100 Grams Pack of 2 Total 200 Grams

Khadi Omorose Indigo Leaf Powder For Hair 100 Grams Pack of 2 Total 200 Grams

Khadi Omorose Indigo Leaf Powder is a natural hair dye made from pure indigo leaves. It is free from chemicals and additives, making it safe for regular use on hair.

Key Features:
- Made from pure indigo leaves
- Chemical-free and safe for use
- Pack of 2, total of 200 grams
- Natural hair dye

For whom:
This product is suitable for individuals looking for a natural and chemical-free hair dye option. It is ideal for those with sensitive scalp or those who prefer natural products for their hair care routine.

Pros:
- Safe and natural ingredients
- Pack of 2 provides value for money
- Easy to use and effective in coloring hair

Cons:
- May require multiple applications for desired hair color
- Color may fade faster compared to chemical hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Indigo leaf powder aligns with the trend of herbal hair care solutions.	Euromonitor
Brand Strength	20	10	Khadi brand well-known for natural and organic products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna products in the market.	AC Nielsen
Competition	10	6	Facing competition from other established henna brands in India.	Kantar
Use-case Advantage	5	5	Offers natural coloring and conditioning benefits for hair.	GfK
Final Market Score	100	66/100 (3.30/5)	Khadi Omorose Indigo Leaf Powder shows strong potential in the growing Indian herbal hair care market.

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