Khadi Mauri Black Mehndi 100 Grams

Khadi Mauri Black Mehndi 100 Grams

Khadi Mauri Black Mehndi is a natural hair coloring product made from the leaves of the henna plant. It is free from harmful chemicals and is safe for all hair types.

Key Features:
1. Natural black color that covers gray hair effectively
2. Strengthens and nourishes hair
3. Adds a natural shine to the hair
4. Easy to use and long-lasting results
5. Affordable and eco-friendly

For whom:
Khadi Mauri Black Mehndi is suitable for anyone looking to color their hair black without exposing it to harmful chemicals. It is especially beneficial for those with sensitive scalp or allergies to synthetic dyes.

Pros:
1. Natural ingredients
2. Safe for all hair types
3. Easy to apply
4. Conditions the hair

Cons:
1. May require multiple applications for intense color
2. Some users may find the smell of henna overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a good range of henna shades suitable for Indian consumers.	GfK
Brand Strength	20	15	Khadi Mauri is a well-known brand in the Indian market for natural products.	Euromonitor
Category Momentum	20	10	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna products in the market.	Nielsen
Competition	10	6	Facing competition from other established henna brands in India.	IRI
Use-case Advantage	5	5	Easy application process and long-lasting color payoff.	Kantar
Final Market Score	100	66/100 (3.30/5)	Khadi Mauri Black Mehndi Powder is well-positioned in the Indian henna market segment.

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