DIAMOND Khadi Herbal Mehndi Chandan Mix for Unisex 45g Black Pack of 3

DIAMOND Khadi Herbal Mehndi Chandan Mix for Unisex 45g Black Pack of 3

This DIAMOND Khadi Herbal Mehndi Chandan Mix is a natural hair dye made with a blend of henna and sandalwood (chandan) to provide a rich, black color for your hair.

Key Features: - Made with natural ingredients - Provides a rich, black color - Nourishes and conditions the hair - Easy to use

For whom: This product is suitable for both men and women looking to color their hair with a natural and herbal option.

Pros: - No harsh chemicals - Nourishes and strengthens the hair - Provides a long-lasting color - Easy to apply

Cons: - May require multiple applications for darker hair colors - Scent may be strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of herbal ingredients catering to the Indian consumer preference for natural products.	Nielsen
Brand Strength	20	18	Established brand with a loyal customer base in the herbal hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair color products in the market.	GfK
Competition	10	10	Facing moderate competition from other established herbal hair color brands in India.	Statista
Use-case Advantage	5	2	Convenient pack of 3 for regular users, enhancing value proposition.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing Indian herbal hair color market.

Factor	Rating (out of 5)	Notes
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