Anoos 100 Black Hair Color Black Xpert Pack Of 2

Anoos 100 Black Hair Color Black Xpert Pack Of 2

Anoos 100 Black Hair Color is a specially formulated hair dye that delivers intense, long-lasting black color to your hair. It is enriched with natural ingredients to nourish and strengthen your hair while coloring it.

Key Features:
- Provides rich black color
- Enriched with natural ingredients
- Nourishes and strengthens hair
- Long-lasting results
- Pack of 2 for multiple uses

For whom:
Anoos 100 Black Hair Color is perfect for anyone looking to color their hair black with a product that nourishes and strengthens the hair simultaneously. It is suitable for both men and women.

Pros:
- Intense black color
- Natural ingredients for hair nourishment
- Long-lasting results
- Economical pack of 2

Cons:
- May require multiple applications for desired color intensity
- Some users may experience skin sensitivity, a patch test is recommended before use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting color and easy application suitable for Indian consumers.	India Today
Brand Strength	20	18	Established brand with loyal customer base and positive reputation.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar henna hair color products in the market.	Business Standard
Competition	10	5	Facing increasing competition from emerging henna hair color brands.	Economic Times
Use-case Advantage	5	3	Provides effective gray coverage for users seeking a natural look.	Vogue
Final Market Score	100	76/100 (3.80/5)	Anoos Black Xpert 100 Hair Color Pack of 2 - Black is a strong contender in the Indian henna hair color segment.

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