Etheric Pure Indigo Leaves Powder 200 Grams

Etheric Pure Indigo Leaves Powder 200 Grams

Etheric Pure Indigo Leaves Powder is a natural and organic hair dye that can help you achieve beautiful and vibrant blue-black hair color. Made from dried indigo leaves, this powder is free from chemicals and additives, making it safe for use on all hair types.

Key Features: - 100% pure indigo leaves powder - Provides a long-lasting blue-black hair color - Free from chemicals and additives - Easy to use and apply - Can be mixed with henna for customized shades

For whom: This product is perfect for individuals looking for a natural hair dye option that is free from harmful chemicals. It is suitable for all hair types and can help cover gray hair effectively.

Pros: - Natural and organic - Long-lasting color - Easy to use - Safe for all hair types

Cons: - May require multiple applications for desired intensity - Can be messy to apply

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	BeautyIndia
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both traditional henna and chemical hair dyes.	CosmeticsToday
Use-case Advantage	5	5	Easy application process for at-home use.	HennaWorld
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian natural hair dye market segment.

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