Earthos Indigo Powder 100 g Hair care Hair nourishment Hair colour Chemical free 100 natural and authentic

Earthos Indigo Powder 100 g Hair care Hair nourishment Hair colour Chemical free 100 natural and authentic

Key Features: Earthos Indigo Powder is a natural hair care product that helps nourish and strengthen your hair. It can also be used as a natural hair colorant, giving your hair a beautiful indigo tint.
For whom: Earthos Indigo Powder is suitable for both men and women who are looking for a chemical-free and natural way to care for their hair. It is especially beneficial for those with sensitive scalp or allergies to synthetic ingredients.
Pros: Earthos Indigo Powder is 100% natural and authentic, free from harmful chemicals, and can help improve the overall health and appearance of your hair. It is also easy to use and can be incorporated into your regular hair care routine.
Cons: Some users may find the process of applying and rinsing out the indigo powder to be time-consuming. Additionally, the indigo color may not show up as vibrantly on all hair types, especially on those with darker hair colors.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features desired by Indian consumers for henna products	GfK
Brand Strength	20	10	Established brand reputation in the natural hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar chemical-free henna products	Nielsen
Competition	10	6	Facing moderate competition from other established natural henna brands	IRI
Use-case Advantage	5	5	Provides effective hair care and coloring solution in a natural way	Kantar
Final Market Score	100	66/100 (3.30/5)	Earthos Indigo Powder 100g holds a strong position in the growing Indian natural henna market.

Factor	Rating (out of 5)	Notes
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