Arata Curl Gel For Frizzy Wavy Curly Hair Natural Long Lasting Hold Definition Tames Frizz Aloe Vera Abyssinian Seed Oil Argan Oil Soy Protein No Sulphate Paraben Silicone 50ml x 1

Arata Curl Gel For Frizzy Wavy Curly Hair Natural Long Lasting Hold Definition Tames Frizz Aloe Vera Abyssinian Seed Oil Argan Oil Soy Protein No Sulphate Paraben Silicone 50ml x 1

Arata Natural Curl Gel is a specially formulated hair gel designed for those with frizzy, wavy, and curly hair types. This gel provides long-lasting hold and definition without weighing down your curls. With key ingredients like Aloe Vera, Abyssinian Seed Oil, Argan Oil, and Soy Protein, this curl gel nourishes and strengthens your hair while keeping your curls looking their best.
This curl gel is perfect for those looking to enhance their natural curls, reduce frizz, and add definition to their hair. Whether you have loose waves or tight coils, this gel will help you achieve the look you desire.
Pros: - Long-lasting hold - Nourishing ingredients - Silicone and paraben-free formula Cons: - May not provide enough hold for some hair types - Slightly higher price point compared to other curl gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Ingredients like Aloe Vera, Abyssinian Seed Oil, and Argan Oil align well with Indian consumers' preference for natural solutions.	Euromonitor
Brand Strength	20	15	Arata has established a strong reputation for natural products in India.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium natural hair care segment in India.	IRI
Competition	10	8	Facing moderate competition from other natural hair care brands in the Indian market.	Kantar
Use-case Advantage	5	5	Offers long-lasting hold and definition, meeting the needs of consumers with frizzy, wavy, and curly hair.	GfK
Final Market Score	100	66/100 (3.30/5)	Arata Natural Curl Gel is well-positioned in the growing Indian market for natural hair care products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—