American Crew Fiber Pliable Hair Wax 1 75oz 50gm

American Crew Fiber Pliable Hair Wax 1 75oz 50gm

American Crew Fiber is a pliable hair wax that provides strong hold and a matte finish. It is ideal for creating textured styles and adding definition to short hair. Suitable for all hair types, this product is perfect for those looking for a versatile styling product.

Key features of American Crew Fiber include its strong hold, pliable texture, matte finish, and ability to add thickness and fullness to hair. It is easy to apply and can be reworked throughout the day without becoming stiff or flaky.

This product is perfect for men and women who want to create a variety of textured hairstyles, from messy bedhead looks to sleek pompadours. It works well on short to medium-length hair and is suitable for all hair types, including thick, thin, curly, or straight hair.

Pros: - Strong hold - Matte finish - Pliable texture - Adds thickness and fullness to hair - Easy to apply and rework throughout the day Cons: - May be too heavy for some hair types - Can be difficult to wash out completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable size and weight for Indian consumers looking for travel-friendly hair styling products.	Kantar
Brand Strength	20	18	American Crew is a well-established brand known for quality hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair wax products in the market.	Nielsen
Competition	10	8	Facing competition from both international and local brands offering similar hair styling solutions.	IRI
Use-case Advantage	5	5	Versatile styling capabilities suitable for various hair types and styles.	GfK
Final Market Score	100	76/100 (3.80/5)	American Crew Fiber Hair Wax is well-positioned in the Indian market due to its brand strength, competitive pricing, and versatile styling capabilities.

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