AYU HINA Henna Black Naturals Pack of 5 Original Bhavnagar Henna Mehndi

AYU HINA Henna Black Naturals Pack of 5 Original Bhavnagar Henna Mehndi

Key Features: - 100% natural black henna - Original Bhavnagar henna sourced from India - Pack of 5 for multiple applications - Can be used for hair dye or mehndi designs

For whom: - Individuals looking for a natural hair dye - Those interested in creating intricate mehndi designs - People who prefer using henna over chemical hair dyes

Pros: - Natural ingredients, safe for skin and hair - Versatile product for both hair dye and mehndi - Pack of 5 offers value for money - Original Bhavnagar henna known for its quality

Cons: - May require longer processing time compared to chemical hair dyes - Color intensity may vary based on individual hair type - Some people may be allergic to henna, so a patch test is recommended before use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pack of 5 offers value for money compared to competitors.	Retail Today, India Retailing
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity, Business Standard
Category Momentum	20	15	Strong demand for natural henna products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced within the henna segment.	Price Watch India, Retail Gazette
Competition	10	6	Facing moderate competition from local and international henna brands.	Market Insights India, Retail Analysis
Use-case Advantage	5	5	Versatile usage for hair coloring and body art.	Beauty Today
Final Market Score	100	66/100 (3.30/5)	Strong market position with competitive pricing and versatile usage.

Factor	Rating (out of 5)	Notes
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