ARGATIN Professional Hair Color Tube Brown 80g 2 in 1 Hair Color Hair Spa Treatment Enriched with Pro Vitamin B5 Organic Argan Oil for Soft Shiny Hair

ARGATIN Professional Hair Color Tube Brown 80g 2 in 1 Hair Color Hair Spa Treatment Enriched with Pro Vitamin B5 Organic Argan Oil for Soft Shiny Hair

ARGATIN Professional Hair Color Tube is a high-quality hair color and hair spa treatment in one convenient package. It is enriched with Pro Vitamin B5 and organic Argan Oil to nourish and hydrate your hair, leaving it soft and shiny.
Key Features: - 2 in 1 hair color and hair spa treatment - Enriched with Pro Vitamin B5 and organic Argan Oil - Brown color shade - 80g tube size
For whom: This product is perfect for individuals looking to color their hair while also treating it with nourishing ingredients. It is suitable for all hair types.
Pros: - Convenient 2 in 1 product - Nourishing ingredients for soft and shiny hair - Brown color shade is versatile and flattering - Easy to use tube packaging
Cons: - May not be suitable for those with very sensitive skin or allergies to hair color ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of hair color and spa treatment meets consumer desire for convenience and pampering.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for semi-permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from other semi-permanent hair color brands in India.	IndiaRetailing
Use-case Advantage	5	5	Addresses the need for both coloring and nourishing hair in one product.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned semi-permanent hair color with spa treatment for Indian market.

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