Adomour Mud Hairline Shadow Powder for Men and Women Root touch up Powder Sweat Resistant and Stain Proof 48 hour formula Instantly Conceals Hair Loss Bald Patch and Grey Hair 6g Black

Adomour Mud Hairline Shadow Powder for Men and Women Root touch up Powder Sweat Resistant and Stain Proof 48 hour formula Instantly Conceals Hair Loss Bald Patch and Grey Hair 6g Black

Key Features: - Sweat resistant and stain proof formula - Instantly conceals hair loss, bald patches, and grey hair - Long-lasting 48 hour formula - Suitable for both men and women - Easy to apply root touch up powder

For whom: Adomour Mud Hairline Shadow Powder is perfect for individuals who want a quick and easy solution to cover up hair loss, bald patches, and grey hairs. It is suitable for both men and women who want to achieve a natural-looking hairline.

Pros: - Provides instant coverage - Sweat resistant and stain proof - Long-lasting formula - Easy to apply and blend - Suitable for both men and women

Cons: - May need frequent touch ups depending on individual hair growth - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting formula and effective coverage for hair loss	GfK
Brand Strength	20	15	Established brand with positive reputation in hair care sector	Euromonitor
Category Momentum	20	10	Growing demand for root touch up products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	6	Facing moderate competition from other root touch up powders	IRI
Use-case Advantage	5	5	Addresses common concern of hair loss and grey hair in a convenient manner	Kantar
Final Market Score	100	66/100 (3.30/5)	Adomour Mud Hairline Shadow Powder is well-positioned in the Indian market for root touch up products.

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