Wella Professionals Fusion Intense Repair Shampoo For Damaged Frizzy Hair 250 ml With Silk Amino Acids Micronized Lipids Vegan Cruelty free

Wella Professionals Fusion Intense Repair Shampoo For Damaged Frizzy Hair 250 ml With Silk Amino Acids Micronized Lipids Vegan Cruelty free

About Product: Wella Professionals Fusion Intense Repair Shampoo is specially formulated to repair and nourish damaged, frizzy hair. With its blend of silk amino acids and micronized lipids, this shampoo helps to strengthen and smooth the hair, leaving it looking healthy and shiny.

Key Features: - Contains silk amino acids and micronized lipids for intense repair - Vegan and cruelty-free formula - Suitable for all hair types, especially damaged and frizzy hair - Leaves hair feeling soft, smooth, and manageable - Helps to reduce frizz and breakage

For whom: This shampoo is perfect for anyone with damaged, frizzy hair looking for a gentle yet effective solution to repair and nourish their hair. It is suitable for all hair types and can be used daily.

Pros: - Intensely repairs and nourishes damaged hair - Leaves hair feeling soft and smooth - Vegan and cruelty-free formula - Helps to reduce frizz and breakage - Suitable for all hair types

Cons: - May not lather as much as other shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Silk Amino Acids and Micronized Lipids, meeting consumer demand for advanced hair repair ingredients	GfK, Nielsen
Brand Strength	20	18	Wella Professionals is a well-established and trusted brand in India	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other premium hair repair shampoos in the market	IRI, Retail360
Competition	10	0	Intense competition in the premium hair care segment requires continuous innovation and marketing efforts	Frost & Sullivan, RetailWire
Use-case Advantage	5	3	Specifically formulated for damaged and frizzy hair, addressing a common consumer need in India	Spire Research, Insights Success
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium shampoo for damaged hair in a competitive Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—