VIP Natural Hair Colour Shampoo Black Hair Color 120ml 10ml Pack of 12

VIP Natural Hair Colour Shampoo Black Hair Color 120ml 10ml Pack of 12

VIP Natural Hair Colour Shampoo is a convenient solution for those looking to dye their hair at home. This product comes in a pack of 12, with each sachet containing 10ml of shampoo.

Key Features: - Natural ingredients for gentle hair coloring - Easy to use, simply apply like regular shampoo - Long-lasting color that covers grays effectively

For whom: Ideal for those who want a quick and fuss-free way to color their hair at home. This product is suitable for individuals with black hair looking to enhance their natural color or cover up grays.

Pros: - No need for separate dyeing tools - Can be used in the comfort of your own home - Provides a natural-looking color with shine

Cons: - May require more than one application for desired intensity - Color may fade quicker than salon treatments - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of hair color and shampoo in one product is appealing to consumers looking for convenience.	Euromonitor
Brand Strength	20	18	VIP is a well-known brand in India with a loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other brands offering similar 2-in-1 hair color shampoo products.	Nielsen
Use-case Advantage	5	5	Addresses the need for quick and easy hair coloring while washing.	Kantar
Final Market Score	100	76/100 (3.80/5)	VIP Natural Hair Colour Shampoo is well-positioned in the Indian market due to its brand strength, competitive pricing, and unique 2-in-1 feature.

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