Trichup Thermal Protection Hair Serum Enriched With Linseed Sesame Oil 60 ml

Trichup Thermal Protection Hair Serum Enriched With Linseed Sesame Oil 60 ml

Trichup Thermal Protection Hair Serum is a powerful formula that helps protect your hair from heat damage while nourishing and conditioning it at the same time. This serum is enriched with linseed and sesame oil, known for their moisturizing and strengthening properties.

Key Features: - Provides thermal protection from heat styling tools - Nourishes and conditions hair - Enriched with linseed and sesame oil - Helps prevent split ends and breakage

For whom: This hair serum is perfect for anyone who uses heat styling tools regularly and wants to protect their hair from damage. It is suitable for all hair types and can be used on both dry and damp hair.

Pros: - Protects hair from heat damage - Nourishes and strengthens hair - Helps prevent split ends and breakage - Lightweight formula that doesn't weigh hair down

Cons: - Some may find the scent to be too strong - May not provide enough hold for certain hairstyles

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Linseed and sesame oil are popular ingredients in Indian hair serums.	Nielsen
Brand Strength	20	10	Trichup is a recognized brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from established and new brands.	IRI
Use-case Advantage	5	5	Offers thermal protection, a key concern for Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Trichup Thermal Protection Hair Serum is well-positioned in the growing Indian hair serum market.

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