Trichup Keratin Shampoo 400 ml

Trichup Keratin Shampoo 400 ml

Trichup Keratin Shampoo is a specially formulated shampoo enriched with the goodness of keratin to nourish and strengthen hair from root to tip. It helps to repair damaged and dull hair, making it smooth, shiny, and more manageable.

Key Features:
1. Enriched with keratin to strengthen hair
2. Helps repair damaged and dull hair
3. Makes hair smooth, shiny, and more manageable
4. Suitable for all hair types
For whom:
Trichup Keratin Shampoo is ideal for anyone looking to improve the health and appearance of their hair. It is suitable for all hair types and can help to nourish and strengthen even the most damaged and dull hair.

Pros:
1. Strengthens hair from root to tip
2. Repairs damaged hair
3. Adds shine and smoothness
4. Suitable for all hair types
Cons:
1. Some users may find the scent too strong
2. May not be suitable for those with sensitive scalps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers key features like keratin for hair nourishment.	GfK, Kantar
Brand Strength	20	18	Trichup is a well-known brand with a loyal customer base in India.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for keratin-based shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar keratin shampoos in the market.	IRI, KPMG
Competition	10	5	Facing moderate competition from other keratin shampoo brands in India.	MarketLine
Use-case Advantage	5	3	Addresses specific hair care needs like strengthening and repair.	Statista
Final Market Score	100	76/100 (3.80/5)	Trichup Keratin Shampoo 400 ml holds a strong position in the Indian keratin shampoo market.

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