Tresemme Pro Protect Shampoo 580ml for Frizzy Hair with Moroccan Argan Oil Gentle Care for Treated Hair Sulphate Paraben free

Tresemme Pro Protect Shampoo 580ml for Frizzy Hair with Moroccan Argan Oil Gentle Care for Treated Hair Sulphate Paraben free

Tresemme Pro Protect Shampoo is a high-quality product specifically designed for frizzy hair. With the added benefit of Moroccan Argan Oil, this shampoo provides gentle care for treated hair, making it ideal for those who frequently use heat styling tools or chemical treatments. Plus, it is free from sulphates and parabens, making it a healthier option for your hair care routine.

Key Features: - Formulated with Moroccan Argan Oil - Gentle care for treated hair - Sulphate and paraben free - Helps control frizz and improve hair texture

For whom: - Individuals with frizzy hair - Those with treated or damaged hair - People looking for a gentle yet effective shampoo option

Pros: - Hydrates and nourishes hair - Controls frizz - Leaves hair feeling soft and silky - Suitable for daily use Cons: - May not be suitable for those with very oily hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula with Moroccan Argan Oil aligns with current consumer preferences	Nielsen
Brand Strength	20	18	Tresemme is a well-established brand in the Indian hair care market	Euromonitor
Category Momentum	20	15	Growing demand for frizzy hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing strong competition from other established brands offering similar products	IRI
Use-case Advantage	5	5	Specifically designed for treated frizzy hair, meeting a niche need	Kantar
Final Market Score	100	76/100 (3.80/5)	Tresemme Pro Protect Shampoo 580ml for Frizzy Hair with Moroccan Argan Oil is well-positioned in the Indian market for treated hair care.

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