Traya Defence Shampoo Cleansing Shampoo for Scalp Nourishment Hair Health Contains Biotin Niacinamide Piroctone Olamine Anagain Sulphate Paraben Free Shampoo For Women Men 100 ml

Traya Defence Shampoo Cleansing Shampoo for Scalp Nourishment Hair Health Contains Biotin Niacinamide Piroctone Olamine Anagain Sulphate Paraben Free Shampoo For Women Men 100 ml

Traya Defence Shampoo is a cleansing shampoo designed to nourish the scalp and promote hair health. It contains key ingredients like Biotin, Niacinamide, Piroctone Olamine, Anagain, and is free from sulphates and parabens.

This shampoo is suitable for both men and women looking to improve the overall health of their hair and scalp. Whether you have dry, oily, or sensitive scalp, Traya Defence Shampoo is gentle enough for daily use.

Key Features: - Contains nourishing ingredients like Biotin and Niacinamide - Helps promote hair health and strengthen hair follicles - Free from sulphates and parabens - Suitable for all hair types - Can be used daily for optimal results

Pros: - Promotes scalp nourishment and hair health - Gentle formula suitable for daily use - Free from harmful chemicals like sulphates and parabens - Suitable for both men and women Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong or overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Biotin and Niacinamide that are popular for hair health.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the shampoo category.	Brandwatch
Category Momentum	20	15	Growing demand for scalp nourishment products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium niche market.	Retail360
Competition	10	8	Facing moderate competition from similar scalp nourishment shampoos.	Kantar
Use-case Advantage	5	5	Addresses specific scalp and hair health concerns effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Traya Defence Shampoo offers a well-rounded solution for scalp nourishment and hair health in a competitive market.

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