SHEA MOISTURE Jamaican Black Castor Oil Strengthen Restore for Damaged Hair Shampoo shampoo for Damaged Hair 13 oz

SHEA MOISTURE Jamaican Black Castor Oil Strengthen Restore for Damaged Hair Shampoo shampoo for Damaged Hair 13 oz

About Product: SHEA MOISTURE Jamaican Black Castor Oil Strengthen Restore shampoo is specially formulated to help strengthen and restore damaged hair. It is made with natural and organic ingredients, including Jamaican Black Castor Oil, shea butter, and peppermint oil, to help nourish and repair hair from root to tip.
Key Features: - Helps strengthen and restore damaged hair - Made with natural and organic ingredients - Nourishes and repairs hair from root to tip - Contains Jamaican Black Castor Oil, shea butter, and peppermint oil - Free from sulfates, parabens, phthalates, and mineral oil
For whom: This shampoo is ideal for those with damaged or weakened hair in need of a nourishing and repair treatment. It is suitable for all hair types and textures.
Pros: - Helps strengthen and restore damaged hair - Nourishes and repairs hair from root to tip - Made with natural and organic ingredients - Free from harsh chemicals
Cons: - Some may find the scent too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulated specifically to strengthen and restore damaged hair, meeting consumer needs.	BeautyInsider
Brand Strength	20	18	Well-established brand with positive reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market.	Euromonitor
Competition	10	8	Facing competition from other established natural hair care brands offering similar products.	Forbes
Use-case Advantage	5	5	Addresses a common hair concern of damage repair, appealing to a niche market segment.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective formulation catering to growing demand for natural hair care solutions in India.

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