Shea Moisture 100 Virgin Coconut Oil Daily Hydration Shampoo w Coconut Milk Acacia Senegal Pack Of 1

Shea Moisture 100 Virgin Coconut Oil Daily Hydration Shampoo w Coconut Milk Acacia Senegal Pack Of 1

**About Product**: The Shea Moisture 100% Virgin Coconut Oil Daily Hydration Shampoo is formulated with Coconut Milk and Acacia Senegal to gently cleanse and nourish the hair. It is free from sulfates, parabens, phthalates, mineral oil, and synthetic fragrance, making it a suitable choice for those with sensitive skin or scalp.
**Key Features**: - Contains 100% Virgin Coconut Oil for moisturizing and nourishing the hair - Coconut Milk helps to hydrate and soften the hair - Acacia Senegal helps to promote healthy hair growth - Free from sulfates, parabens, phthalates, mineral oil, and synthetic fragrance
**For Whom**: This shampoo is suitable for all hair types, but particularly beneficial for those with dry or damaged hair in need of hydration and nourishment. It is also ideal for those looking for a natural and organic hair care option.
**Pros**: - Moisturizes and nourishes the hair - Gently cleanses without stripping the hair of its natural oils - Free from harsh chemicals and synthetic fragrances **Cons**: - Some users may find the smell of coconut to be too overpowering - The consistency of the shampoo may be too thick for those with fine hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil and coconut milk align with Indian consumers' preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Established reputation of Shea Moisture for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural ingredient-based shampoos in India.	AC Nielsen
Competition	10	10	Facing competition from other established natural hair care brands in India.	GfK
Use-case Advantage	5	3	Addresses hydration needs of Indian consumers with dry hair due to climate.	Kantar
Final Market Score	100	76/100 (3.80/5)	Shea Moisture's Coconut Oil Shampoo aligns well with Indian market trends and consumer preferences.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—