XO Curls Hydrating Shampoo with Pea Protein Argan Oil and Flax seed For Wavy or Curly Hair 200 ml

XO Curls Hydrating Shampoo with Pea Protein Argan Oil and Flax seed For Wavy or Curly Hair 200 ml

About Product: XO Curls Hydrating Shampoo is specially formulated for wavy or curly hair types. It contains a blend of nourishing ingredients such as Pea Protein, Argan Oil, and Flax seed to help hydrate and define curls, leaving hair soft, smooth, and manageable.

Key Features: - Formulated for wavy or curly hair - Contains Pea Protein, Argan Oil, and Flax seed - Helps hydrate and define curls - Leaves hair soft, smooth, and manageable - 200 ml size

For whom: This shampoo is ideal for individuals with wavy or curly hair who are looking to enhance their natural curl pattern and improve the overall health and appearance of their hair.

Pros: - Nourishing ingredients help hydrate and define curls - Leaves hair soft, smooth, and manageable - Suitable for wavy or curly hair types

Cons: - May not be suitable for individuals with straight or fine hair types - Some users may find the formula too heavy for their hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula catering to the specific needs of wavy or curly hair.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for specialized hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other brands offering similar specialized shampoos.	Beauty Market Watch
Use-case Advantage	5	5	Addresses the unique hydration requirements of wavy or curly hair types.	Elle India
Final Market Score	100	66/100 (3.30/5)	XO Curls Hydrating Shampoo is well-positioned in the Indian market for wavy or curly hair care.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—