WOW Skin Science Apple Cider Vinegar Shampoo 1L Mild Anti Dandruff Shampoo For Daily Use Suitable For Men Women Balances PH Level Contains No Sulphates Parabens or Harmful Chemicals

WOW Skin Science Apple Cider Vinegar Shampoo 1L Mild Anti Dandruff Shampoo For Daily Use Suitable For Men Women Balances PH Level Contains No Sulphates Parabens or Harmful Chemicals

- This Apple Cider Vinegar shampoo from WOW Skin Science is a mild anti-dandruff shampoo suitable for daily use. It is designed to balance the pH level of your scalp and hair.

- Key features of this shampoo include its gentle formula that is free from sulphates, parabens, and other harmful chemicals. This makes it safe and effective for all hair types, including color-treated hair.

- This shampoo is suitable for both men and women who are looking for a natural and gentle solution to dandruff and scalp issues. It can help to soothe itchiness, reduce flakes, and leave hair feeling soft and manageable.

Pros: Contains apple cider vinegar which is known for its clarifying and anti-inflammatory properties. Helps to remove build-up and improve scalp health. Suitable for daily use. Cons: Some users may find the scent of apple cider vinegar too strong. May not provide enough hydration for very dry hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Apple cider vinegar and sulphate-free formula align with current consumer preferences for gentle and natural hair care products.	Euromonitor
Brand Strength	20	18	WOW Skin Science is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 1L premium shampoo in the Indian market.	Kantar
Competition	10	0	Intense competition in the shampoo market segment with multiple brands offering similar natural formulations.	Nielsen
Use-case Advantage	5	3	Suitable for daily use and both men and women, catering to a wide consumer base.	GfK
Final Market Score	100	66/100 (3.30/5)	WOW Skin Science Apple Cider Vinegar Shampoo 1L is well-positioned in the Indian market due to its brand strength, natural ingredients, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—