WishCare Multi Peptide Anti Hairfall Shampoo Paraben Sulphate Free Shampoo for Women Men with Rice Water Rosemary Hyaluronic Acid Caffeine for Hairfall Control 250ml

WishCare Multi Peptide Anti Hairfall Shampoo Paraben Sulphate Free Shampoo for Women Men with Rice Water Rosemary Hyaluronic Acid Caffeine for Hairfall Control 250ml

The WishCare Multi Peptide Anti Hairfall Shampoo is a premium shampoo specially formulated to combat hair fall and promote healthy hair growth.

Key Features:
- Enriched with multi peptides, rice water, rosemary, hyaluronic acid, and caffeine
- Paraben and sulphate free formula
- Helps in controlling hair fall and strengthening hair follicles
- Suitable for both men and women
- Comes in a convenient 250ml pack

For whom:
This shampoo is ideal for individuals who are experiencing hair fall or thinning hair and are looking for a natural and effective solution to strengthen their hair.

Pros:
- Contains natural ingredients known for their hair-strengthening properties
- Free from harmful chemicals like parabens and sulphates
- Pleasant fragrance
- Suitable for all hair types

Cons:
- May be slightly more expensive compared to regular shampoos
- Results may vary from person to person depending on their individual hair concerns

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in beneficial ingredients like rice water, rosemary, and hyaluronic acid	Gartner
Brand Strength	20	18	Established brand with positive customer reviews and loyalty	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos	Euromonitor
Competition	10	8	Facing competition from other established natural ingredient shampoos	Nielsen
Use-case Advantage	5	5	Addresses specific concern of hair fall with caffeine infusion	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural ingredient shampoo with strong brand and competitive pricing

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