Wella Professionals Sp System Professional Keratin Protect Shampoo 1000ml

Wella Professionals Sp System Professional Keratin Protect Shampoo 1000ml

About Product: Wella Professionals SP System Professional Keratin Protect Shampoo is a professional-grade shampoo designed to gently cleanse and protect keratin-treated hair. This formula helps to maintain the integrity of the hair structure and prolong the effects of keratin treatments.

Key Features: - Formulated with a blend of ingredients that help to strengthen and protect the hair - Provides gentle cleansing without stripping the hair of its natural oils - Helps to keep keratin-treated hair smooth, shiny, and frizz-free - Suitable for daily use

For Whom: This shampoo is ideal for individuals with keratin-treated hair who want to maintain the results of their treatment and keep their hair healthy and strong. It is also suitable for all hair types looking for a gentle and effective cleansing shampoo.

Pros: - Helps to prolong the effects of keratin treatments - Leaves hair feeling soft, smooth, and manageable - Adds shine and vibrancy to the hair - Gentle formula that is safe for daily use

Cons: - Some users may find the price to be on the higher side - May not be as effective for those with severely damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin Protect formula aligns with current trend towards hair strengthening shampoos.	Euromonitor
Brand Strength	20	18	Wella Professionals is a well-established brand known for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for a premium salon brand in the Indian market.	Retail360
Competition	10	5	Facing competition from other premium salon brands offering similar keratin-based shampoos.	HaircareToday
Use-case Advantage	5	3	Suitable for regular use by individuals seeking professional hair care results.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing premium hair care segment in India.

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