Wella Professionals Nutricurls Shampoo for Waves 250 ml Nourishing Moisturizing Hair Cleanser for Waves Curls With Jojoba Oil For Frizz Control

Wella Professionals Nutricurls Shampoo for Waves 250 ml Nourishing Moisturizing Hair Cleanser for Waves Curls With Jojoba Oil For Frizz Control

Key Features: - Formulated with Jojoba Oil to help nourish and moisturize waves and curls - Helps control frizz and define natural curl patterns - Gentle cleansing formula that won't weigh hair down - Leaves hair feeling soft, smooth, and manageable

For whom: - Ideal for individuals with wavy or curly hair looking to enhance and maintain their natural texture - Suitable for all hair types, including color-treated hair

Pros: - Nourishing formula helps improve hair's overall health and appearance - Controls frizz and enhances natural wave and curl definition - Leaves hair feeling hydrated and manageable

Cons: - May not be suitable for individuals with very fine or straight hair types - Some users may find the scent to be too strong for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Jojoba oil and frizz control features align well with Indian consumers' needs	Euromonitor
Brand Strength	20	18	Wella Professionals is a well-known and trusted brand in the Indian market	Brandwatch
Category Momentum	20	15	Growing demand for specialized hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India	Retail360
Competition	10	8	Facing moderate competition from other established brands offering similar products in India	Nielsen
Use-case Advantage	5	5	Addresses the specific needs of individuals with wavy or curly hair in India	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo for waves and curls in the growing Indian hair care market

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