VLCC Nourishing Silky Shine Shampoo B1G1 350ml X 2 700ml Stronger Silkier Hair Helps Prevent Frizzy Hair Easy to Manage Hair Shampoo Soy Proteins and Almond Shampoo

VLCC Nourishing Silky Shine Shampoo B1G1 350ml X 2 700ml Stronger Silkier Hair Helps Prevent Frizzy Hair Easy to Manage Hair Shampoo Soy Proteins and Almond Shampoo

Key Features: - Contains soy proteins and almond to nourish and strengthen hair - Helps prevent frizzy hair and promotes silky shine - Makes hair easier to manage and style - Comes in a value pack of two 350ml bottles

For whom: - Suitable for those looking to strengthen and nourish their hair - Ideal for individuals with frizzy or unmanageable hair - Great for those who want to add shine and silkiness to their hair

Pros: - Contains natural ingredients known for their hair-strengthening properties - Helps improve hair manageability and prevent frizz - Value pack offers savings and convenience for regular shampoo users

Cons: - Scent may not be appealing to everyone - May not be suitable for those with certain allergies to soy or almonds

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soy Proteins and Almond ingredients align with current consumer preferences for natural products.	Nielsen
Brand Strength	20	10	VLCC is a recognized brand in the Indian beauty market.	Euromonitor
Category Momentum	20	15	Growing demand for nourishing shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a B1G1 offer in the mid-range segment.	Kantar
Competition	10	6	Facing competition from other established brands offering similar benefits.	IRI
Use-case Advantage	5	5	Addresses common hair concerns like frizz and manageability.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned nourishing shampoo in a competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—